There are endless ways to convince us, but few as universal as the airplane trick. That innocent gesture that turned mealtime into a game… and that, without realizing it, stayed with us forever.
LIVING SURROUNDED BY LIES DOESN’T MEAN WE HAVE TO SWALLOW THEM.
“The Airplane” is a campaign that crashes into the social conversation to expose the lies we keep swallowing as adults. The idea comes from a universal metaphor: as kids, we’re coaxed into eating with the harmless little airplane routine. What’s tough is realizing that, as adults, the same thing keeps happening—we’re still tricked into swallowing all kinds of lies.
THIS CAMPAIGN CALLS THINGS AS THEY ARE
We turned the airplane into the protagonist of three everyday stories. With humor, satire, and that irreverent edge we like, we show how easy it is to swallow anything when it’s packaged the right way.
Against all that deception, we remind you that we don’t play those games—just good ingredients, good taste, and nothing else.
DISCOVER THE NEW CAMPAIGN
“For real.”
A new era, same essence
In times where it’s harder than ever to tell what’s real and what’s not, YOSOY chooses to speak plainly. Because what’s for real—like all our products made with real ingredients—has much more value.
This campaign marks the beginning of our new communication platform: Speak clearly. No tricks. We don’t claim to change the world, but we do want to remind you that you can always choose what’s real.
