At YOSOY we believe in additive-free products with cleaner labels. Because we all have the right to know what we are eating and drinking in a clear and honest way.
YOU’LL BE WONDERING,
WHAT EXACTLY A CLEAN LABEL IS?
For us, clean label products are those that contain just the right ingredients necessary to provide the best quality and taste, along with clear labelling and honest communication.
SO, HOW DO WE
ACHIEVE THIS AT YOSOY?
All Yosoy drinks are made with the highest quality ingredients, starting with the water used, and they don’t contain any added sugars, additives or flavourings, so we can offer the most authentic taste. Moreover, we work on clear and honest labelling, putting the ingredients on the front.
An authentic and excellent taste, true to the ingredient.
Quality water (from Montseny) and whole grain whenever possible.
All our varieties have no added sugars, we are working to reduce the sugars present and we are expanding our 0% varieties.
We develop our own formulas, processes and technologies so that we don’t have to use any additives.
Truthful information communicated in a clear and easily understandable way, such as the list of ingredients going on the front.
We carry out actions that promote and raise awareness of the food we believe in. Getting it right is possible!
SO FAR EVERYTHING SEEMS
LOGICAL AND NORMAL, DOESN’T IT?
IS THIS WHAT MOST PEOPLE OR ORGANISATIONS DO?
Unfortunately, the answer is no. Clean-label products are few and far between in supermarkets and is it common to find endless lists of ingredients, with additives, strange names which are difficult to understand.
WHY DOES THE FOOD INDUSTRY USE ADDITIVES?
It’s very simple, with stabilisers and flavourings it is very easy to cover up any imperfections of the raw materials or the final product, the right gum or a good flavouring makes it impossible for even the most discerning of palates to perceive a low-quality grain or a “badly made” drink.